Call me, Femi

Product builder and founder based in Brisbane with a knack for turning complex problems into intuitive digital experiences. With a background spanning UX design, user research, business analysis, and digital marketing, I bring a rare full-picture perspective to every product I work on — from understanding the why behind user behaviour, to crafting the interfaces people actually want to use, to making sure each decision ties back to a real business outcome.

Over the past decade, I've worked across freelance, contract, and in-house environments including time with Australian Skin Lab — designing products that balance business goals with genuine human needs. I hold a Master of Interactive Media Design from Griffith University and undergoing MBA (Advanced) at Torrens University.

Today, I run Mediawind, a product development company where I lead cross-functional teams to help businesses go from idea to fully realised digital product. Working across design, development, and strategy, Mediawind has allowed me to expand beyond the design craft thereby orchestrating the full product lifecycle and collaborating with diverse teams to bring ambitious ideas to life.

Whether it's a mobile app, an e-commerce experience, or an enterprise tool, I bring curiosity, craft, and a user-first mindset to every brief.