Dr. Amtan
A mobile app that turns one local GP centre's clinical expertise into a daily, in-pocket health companion.
Dr. Amtan brings two of the clinic's most-used services directly to the patient's home screen — a friendly daily health-habit tip in plain English, and a friction-free way to book or change appointments with their preferred doctor.
- Role
- Illustrator / UX & UI Designer
- Client
- Amtan Medical Group
- Platform
- iOS & Android
Challenge
The clinic's patients are mostly adults 45–75, who learn best from short, daily prompts — not long medical leaflets. Reception was also fielding too many calls each week just to book or move appointments, pulling staff away from in-person care.
Brief
Design a calm, confident mobile app that delivers one daily habit tip in plain language, and lets patients book or change an appointment with their preferred doctor — without picking up the phone.
Research
Who are the patients?
Patient interviews and reception data pointed to the same audience: adults 45–75, confident on the phone for calls and messages but cautious with new apps. They trusted the clinic deeply but rarely used its website.
Across the board, patients asked for two things: clearer everyday health advice in plain language, and an easier way to manage appointments without calling during clinic hours.
Comparative Advantage
What sets Dr. Amtan apart?
Most health apps in the App Store try to serve everyone. Dr. Amtan does the opposite — it's tied to one trusted clinic, so the tips, doctor list, and bookings are all from the patient's actual care team rather than strangers.
Bite-sized daily habits also outperformed long articles in testing: one short tip a day was remembered and acted on, while multi-page reads were skimmed and forgotten.
Dr. Amtan started as a way to make the app feel personal — like a familiar face on a clinic wall. We crafted a warm, approachable character that patients of any age can read as a doctor without falling into clichés: calm posture, gentle palette, white coat as the only clinical signal.
Character notes
- White coat, no stethoscope.Enough to signal "doctor" without feeling cold or clinical.
- Neutral, gentle expression. Reads as approachable for a 9-year-old and a 75-year-old.
- Soft cyan brand palette. Calm and clean — distinct from corporate blue health-tech.
- Reads at any size. Works as a small in-app avatar and as a full-character hero on print.
Brand palette
Cyan
#06B4DA
Deep
#048BA8
Ink
#0F3A5A
Mist
#F3FBFD
The whole product reduces to two short journeys — the daily tip loop and the booking loop. Mapping them side-by-side made it clear how much could be trimmed: every step that didn't serve one of those two journeys was cut before any visual design started.
Open app
From home screen
Welcome
Sign in or sign up
Home
Today's tip + actions
Path splits
Daily Tip
Browse tips
Recent + all habits
Tip detail
Read + illustration
Mark as done
Saved to history
Book a Doctor
Choose doctor
Next-available slot
Choose time
Available slots
Confirm
Calendar invite sent
Quick black-and-white sketches of every screen that lock in layout and content order — no colour, no fonts yet — so the structure can be tested with patients before any visual design begins.
Welcome
Home
Book
Tip Detail
Full-colour, on-brand screens that show exactly how the finished app looks and feels. Dr. Amtan appears as a quiet co-pilot throughout — large on the welcome, small on the home tip card, and centre-stage in the tip detail.
Amtan Medical
Meet Dr. Amtan
Your daily health companion
- ✓One healthy habit, every morning
- ✓Book and manage appointments
- ✓Read everything in plain language
Already a patient? Sign in
Welcome
Warm, on-brand first impression — what the app does, before any sign-up.
Good morning,
Janet 👋
Today's tip
Day 14
Drink water before your morning coffee
60 seconds to read · Hydration
Book a
doctor
Next: Today 3:30 PM
Streak
2 weeks
14 tips read
Recent tips
View all
15-minute morning walk
Reduce evening screen time
Stretch after sitting an hour
Today's Tip
One single daily tip leads the home — the centre of the habit loop.
← Back
Mon · 15 Oct
Healthy Habit · #14
Drink water before your morning coffee
60 seconds to read
Coffee is a mild diuretic. If it's the first thing you drink, your body starts the day a little dehydrated.
Try a full glass of water about 10 minutes before your first coffee — your kidneys, skin, and concentration will all thank you.
From Dr. Tanya: keep a glass on your bedside table tonight as a reminder.
Tip Detail
Short read, big illustration, a doctor's note for trust, and one clear action.
← Back
Choose your doctor
Step 1 of 3 · Amtan Medical Group
Dr. Sarah Tanya
General Practice
★★★★★
Today
3:30 PM
Dr. Michael Patel
Family Medicine
★★★★★
Tomorrow
9:00 AM
Dr. Aisha Chen
General Practice
★★★★★
Wed
11:15 AM
Booking for a family member?
Add their details once and switch any time.
Book a Doctor
Doctor list with next-available baked in — most patients book in two taps.
Designing for an older patient audience reinforced an old rule: less is usually more. Three takeaways carried over into every project after this one.
01
Cut features, not care
Chat, prescription history, symptom checker — all were scoped at the start and all were cut. What stayed was what patients actually used every day.
02
One tip beats ten articles
Short daily prompts won every round of user testing. Patients remembered them, acted on them, and came back for the next one.
03
Design for the person, not the persona
Older patients didn't need a 'simplified' version — they needed the same product, designed honestly: clear labels, generous tap targets, plain English.