Founder & Managing Director
2021 — Present
Mediawind · Australia
- Founded and lead a digital product studio delivering app development, UX/UI design, and consultancy for early-stage Australian businesses.
- Shipped three products end to end, owning product strategy, UX, build and post-launch growth.
- Applied business analysis frameworks (stakeholder mapping, requirements gathering, cost-benefit analysis) to align product decisions with client commercial goals.
- Use AI-assisted workflows (Claude Code, Cursor, v0) to ship faster and prototype without a full development team.
- Designed startup-friendly commercial models (revenue share, retainer, fixed-price MVP) for founders.
- Managed full project delivery lifecycle — scoping, resourcing, sprint planning, and client reporting — across concurrent engagements.
