Curriculum vitae

Product Builder & Founder · Senior Product Designer

Profile

Product builder and founder who takes digital products from first idea to live launch. I combine UX design, business analysis and AI-assisted delivery, and I own the outcome, not just the screens. As founder of Mediawind I have shipped three products end to end, including my own venture, Bawo Africa, now in live beta. My MBA (Advanced) grounds every product decision in business outcomes, and I bring the same rigour to business analysis and digital improvement: mapping processes, gathering requirements and making change stick. I am now bringing that builder mindset into a senior in-house product, business analysis or digital improvement role.

Experience

Founder & Managing Director

2021 — Present

Mediawind · Australia

  • Founded and lead a digital product studio delivering app development, UX/UI design, and consultancy for early-stage Australian businesses.
  • Shipped three products end to end, owning product strategy, UX, build and post-launch growth.
  • Applied business analysis frameworks (stakeholder mapping, requirements gathering, cost-benefit analysis) to align product decisions with client commercial goals.
  • Use AI-assisted workflows (Claude Code, Cursor, v0) to ship faster and prototype without a full development team.
  • Designed startup-friendly commercial models (revenue share, retainer, fixed-price MVP) for founders.
  • Managed full project delivery lifecycle — scoping, resourcing, sprint planning, and client reporting — across concurrent engagements.

Senior Product Designer & Consultant

Feb 2016 — Present

Freelance · Australia

  • Led client engagements end-to-end, from business requirements and UX research through to interactive prototype and launch-ready build.
  • Delivered user research, usability testing, information architecture, and high-fidelity UI design across web and mobile products.
  • Advised clients on product strategy and roadmap prioritisation, connecting UX decisions to measurable business outcomes.

UX Researcher

Nov 2020 — Feb 2021

MyKates · Remote (India/US)

  • Designed and executed a structured beta-testing programme to validate a new digital product pre-launch.
  • Synthesised micro-testing findings into actionable UX improvements for the development team.

Digital Marketing Manager

Oct 2018 — Nov 2020

Amtan Group · Gold Coast, QLD

  • Owned full digital marketing strategy — annual planning, paid media (Google Ads, Meta), SEO, and EDM campaigns.
  • Managed multi-brand website content and produced creative assets across social media, display, and Google My Business.

Product Designer · Part-time

Sep 2018 — 2022

Australian Skin Lab · Gold Coast, QLD

  • Redesigned the company's e-commerce UI on Adobe XD to accommodate an expanded product range.
  • Conducted user-testing sessions and iterated on findings to improve conversion and usability.

Selected projects

Bawo Africa · Founder & Product Lead

2024 — Present

bawoafrica.com · Live beta

  • Took a culture-first African language-learning platform from a blank page to live beta, with five languages live: Yoruba, Igbo, Hausa, Kiswahili and Krio.
  • Ran 25 interviews with diaspora learners in Australia, Canada, the UK and the US to shape the lesson format, content model and roadmap.
  • Designed and built the front end and the WhatsApp API integration, so learners can study without downloading an app; partnered with a back-end developer.

Queen Nwaneri · Product Builder

2026

queennwaneri.com · Live

  • Built an artist site and made-to-order print shop from empty folder to live storefront in three weeks, across 35 releases.
  • Derived print pricing from the printer's own quote sheets, accurate to within 0.02% across 150+ figures, with no price table to maintain.
  • Shipped Stripe and PayPal payments, serverless contact and newsletter functions, and a written maintenance guide for the client.

Education

MBA (Advanced)

Torrens University

2024 — Present

In progress · Business Analysis, Strategic Planning, Project Management, OKRs

MA Interactive Media Design

Griffith University

2016 — 2018

BA Fine & Applied Arts

Obafemi Awolowo University

2008 — 2012

Awards & Recognition

1st Place — UX Design

Rio Tinto Super People Hack

Brisbane · 2022

Won first place in Rio Tinto's internal 3-day design hackathon, competing against cross-functional teams. Delivered a complete UX solution addressing a workers' compensation challenge.

Skills

Product & Strategy

Product ThinkingUX StrategyDesign SprintMVP PlanningOKR PlanningUser Testing

Business & Analysis

Business AnalysisRequirements GatheringStakeholder ManagementStrategic PlanningProject DeliveryProcess MappingCost-Benefit Analysis

Design & Prototype

FigmaAdobe XDSketchInVisionIllustrator

Build & Launch

Next.jsReactTailwindVercelWebflowWordPressShopifyHTML · CSSSEO

Marketing

Google AdsMeta AdsEDMGoogle AnalyticsContent Strategy

AI & Modern Tooling

Claude CodeClaudeCursorNotion AI

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