Curriculum vitae

Product Builder & Founder · Senior Product Designer · Tech Entrepreneur

Web

mediawind.co

olatundefemi.com.au

Location

Brisbane, QLD

Profile

I'm a product builder and founder who combines UX design, business analysis, and AI-augmented delivery to take products from zero to launch. As founder of Mediawind, I've shipped 3 digital products for Australian startups end-to-end, owning everything from discovery and UX strategy to delivery and post-launch growth. My MBA (Advanced) grounds my design decisions in business outcomes, and I am now bringing that full-stack builder mindset into a senior in-house role where I can drive meaningful product impact at scale.

Experience

Founder & Managing Director

2021 — Present

Mediawind · Brisbane, QLD

  • Founded and scaled a digital product studio delivering app development, UX/UI design, and consultancy for early-stage Australian startups.
  • Shipped 3 end-to-end products, including Bawo Africa — a bite-sized African language-learning platform — while overseeing product strategy, UX, build, and post-launch growth.
  • Applied business analysis frameworks (stakeholder mapping, requirements gathering, cost-benefit analysis) to align product decisions with client commercial goals.
  • Leverage AI-assisted workflows (Cursor, v0, Claude, Galileo AI) to accelerate delivery and prototype faster without a full dev team.
  • Developed startup-friendly commercial models (revenue share, retainer, fixed MVP) tailored to pre-seed and seed-stage founders.
  • Managed full project delivery lifecycle — scoping, resourcing, sprint planning, and client reporting — across concurrent engagements.

Senior Product Designer & Consultant

Feb 2016 — Present

Freelance · Brisbane, QLD

  • Led client engagements end-to-end, from business requirements and UX research through to interactive prototype and launch-ready build.
  • Delivered user research, usability testing, information architecture, and high-fidelity UI design across web and mobile products.
  • Advised clients on product strategy and roadmap prioritisation, connecting UX decisions to measurable business outcomes.

UX Researcher

Nov 2020 — Feb 2021

MyKates · Remote · India

  • Designed and executed a structured beta-testing programme to validate a new digital product pre-launch.
  • Synthesised micro-testing findings into actionable UX improvements for the development team.

Digital Marketing Manager

Oct 2018 — Nov 2020

Amtan Group · Gold Coast, QLD

  • Owned full digital marketing strategy — annual planning, paid media (Google Ads, Meta), SEO, and EDM campaigns.
  • Managed multi-brand website content and produced creative assets across social media, display, and Google My Business.

Product Designer · Part-time

Sep 2018 — 2022

Australian Skin Lab · Gold Coast, QLD

  • Redesigned the company's e-commerce UI on Adobe XD to accommodate an expanded product range.
  • Conducted user-testing sessions and iterated on findings to improve conversion and usability.

Education

MBA (Advanced)

Torrens University

2024 — Dec 2025

Currently enrolled · Business Analysis, Strategic Planning, Project Management, OKRs

MA Interactive Media Design

Griffith University

2016 — 2018

BA Fine & Applied Arts

Obafemi Awolowo University

2008 — 2012

Awards & Recognition

1st Place — UX Design

Rio Tinto Super People Hack

Brisbane · 2022

Won first place in Rio Tinto's internal 3-day design hackathon, competing against cross-functional teams. Delivered a complete UX solution addressing a workers' compensation challenge.

Skills

Product & Strategy

Product ThinkingUX StrategyDesign SprintMVP PlanningOKR PlanningUser Testing

Business & Analysis

Business AnalysisRequirements GatheringStakeholder ManagementStrategic PlanningProject Delivery

Design & Prototype

FigmaAdobe XDSketchInVisionIllustrator

Build & Launch

WebflowWordPressShopifyHTML · CSSSEO

Marketing

Google AdsMeta AdsEDMGoogle AnalyticsContent Strategy

AI & Modern Tooling

Cursorv0 by VercelClaude AIGalileo AINotion AIRunway ML

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